Tuesday, December 15, 2009
APR Flash Card: "Public Be Damned" Era
Part of understanding where PR is today requires understanding where we came from. Some of the industry's historic roots are the source of its not-so shiny reputation today.
Front: "Public Be Damned" Era
Back: Post Civil War to 1900
This era is characterized by early attempts to manipulate public opinion.
Examples: Samuel Adams, the Federalist Papers, B.T. Barnum "There is a sucker born every minute."
Bonus: Samuel Adams is an excellent example of early American PR. In the late-1700s, he used variety of tools to manipulate public opinion. His organizations included Sons of Liberty and the Committees of Correspondence. He excelled at employing symbols, slogans and staged events.