Tuesday, December 15, 2009

APR Flash Card: "Public Be Damned" Era

Part of understanding where PR is today requires understanding where we came from. Some of the industry's historic roots are the source of its not-so shiny reputation today.

Category: Trends
Front: "Public Be Damned" Era

Back: Post Civil War to 1900

This era is characterized by early attempts to manipulate public opinion.

Examples: Samuel Adams, the Federalist Papers, B.T. Barnum "There is a sucker born every minute."

Bonus: Samuel Adams is an excellent example of early American PR. In the late-1700s, he used variety of tools to manipulate public opinion. His organizations included Sons of Liberty and the Committees of Correspondence. He excelled at employing symbols, slogans and staged events.

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