SxSW 2015: the sessions that got away

SxSW is always crammed pack with so much great stuff, I have a hard time deciding what to attend. Sometimes, the crowds decide for me. I was locked out of more than one session at the last festival.

I'm looking forward to sharing some the take-aways from the sessions I did attend, but for perspective on the scope of SxSW, here a list of the session I wanted to see, but didn't get to...

• Simple Ways to Massively Increase Your Content #content123
• Neuroplasticity and Tech: Why Brands Have to Change #neurobrand
• New Media Ethics: Journalism in the Age of GIFs #newethics
• The Art and Science of Shareability #shareable
• Do You Know the ROI of WOM? Do You Want To? #ROIofWOM
• The Emperor’s New Wearables #SXstyle
• How to Rock SXSW in 4 Hours #sxsw #timferriss
  
  
• NASA New Initiatives in Imagery for Public Use
• Content Marketing vs Don Draper: The End Of Ads #MPost
• Visual Storytelling: The Power of Design + Data #TDSXSW
• UX and The Heisenberg Uncertainty Principle #Heisenberg
• Behind the Social at PBS' Largest Content Provider #WGBHSocial
• How SciFi Drives Marketing In the Exponential Age #sxsw #innovate
• Brand and Deliver: Creating Custom Branded Content #sxsw #branded
• Beyond BFFs: Using Texting to Promote Empathy #T2C
• Picturing Your Big Ideas
  
  
• The Quantified Us
• How the Google App Finds Answers Before You Search
• Digital Disruption: Do or Die
• Paid Editing of Wikipedia: Getting Past "Gotcha"
• Storytelling For Dummies: Create a Lasting Brand
• The Road to Character
  
  
• Art and Experience: A Future for Creativity
• Are You in a Social Media Experiment?
• Mobile Beyond Marketing: The Era of UnAdvertising
• Personalization for the People
• Harvard Business Review On: How to Hire Superstars
• I Made 180 Websites in 180 Days
• Wearable Drones: High-Flying Fashion
• This Is Your Brain On Visual Data
• Identity In the Future Of Embeddables and Wearables
• Think Outside the Font: How Typefaces Influence
• How CNN and The New York Times Moderate Comments
• Facebook, Twitter and The Future of Free Speech
• Image Creation and Sharing: Practice vs Policy
• The Medium Is the Deliverable
• Princess Reema’s Mission to Empower Saudi Women
  
  
• Are Brands Sabotaging Their Own Content?
• Managing a Shit Storm and Restoring Your Brand
• Beyond Marketing: How Curation Will Work for You

My First Uber

SxSW is all about new things and serendipity. Interesting conversations with complete strangers yield surprising new connections and discoveries. On the last day, I "discovered" Uber.

Of course, I'd heard of Uber, but I'd never had a reason or even the opportunity to try it. A random chat with the guys waiting for the shuttle found its way to the topic of Uber. Our fellow shuttler was a big fan and said he'd found himself regularly skipping the shuttle wait and just getting an Uber ride.

He was singing the praises of Uber, demoing the app, touting all its great features, and then suggested, "Hey, let's just take it. It's on me." What did we have to lose?

The app showed five Uber drivers near us. Our self-appointed Uber ambassador clicked a button and our ride was on the way. We saw the driver's name and car description along with an ETA. Three minutes later (no lie!) our ride was there.

The car was spotless and our driver seemed way safer than any cabbie I've ridden with. The final tab was $13.50. We hopped out, then rated the driver and paid through the app. No tipping and no card or cash needed. Bonus: similar cab rides were running folks $30.

My initial understanding of Uber basically being AirBnB for rides was spot on, and my first impression was very favorable. I'll definitely be downloading the app and looking for good opportunities to try it again, but only when I have my husband or another trusted rider in tow.  

SxSW 2013 Belated Recap

I am already making plans for SxSw 2014, and it occurs to me I haven't posted any session recaps from this year's festival. In an effort to secure support to attend again, my co-worker and I prepared a report for our Dean about the sessions we attended, what we learned and how it applied to the Library. The final report was 66 pages long. That's a lot of blog posts.

To introduce the upcoming recaps, I thought I'd post a few videos to demonstrate why I keep going back to SxSW, even though it's insanely expensive, overcrowded, and a bit full of its self.

1. Live keynote from amazing speakers you didn't even know you wanted to hear. 

In 2013, I heard Elon Musk (among others). Haven't heard of him? Me either. Evidently, he is the guy Tony Stark (Ironman) is based on. I heard the real life Ironman. Wahh?

2. Demos of the Next Big Thing

What will everyone be talking about in social media/technology this year? Whatever it is, they are probably planning to demo it at SxSw.

3. Ideas, Ideas, Ideas

SxSW is information overload. Between sessions, demos, trade show, events, and chats with random strangers I always come back with so inspiration for things to read, do and especially to think about.

4. Of Course, the Sessions

That's coming up next. 

Day 6: The Real India

Today we hit the road for Ranthambhore. Raj told us Delhi, Agra and Jaipur make up the “Golden Triangle of India” (the must-see sightseeing spots), but now we head to the real India. Finally, we’re seeing the kind of India I imagined, and finally, it is beautiful.

Each city seemed to have a specialty. In Ranthambhore, it was handmade textiles. 

Our hotel is the Pugmark and it is definitely my favorite so far. Five stars it is not, but what it lacks in amenities it more than makes up for in beauty, charm and authenticity. The grounds are covered in flowering bushes and mango trees. Monkeys are everywhere, and lizards slip in the door with you at night.

I loved the Pugmark Hotel. The grounds were beautiful; staff were working in the gardens constantly. 

The staff is sweet and helpful; I think they are as interested in us as we are in the tigers (Ranthambhore’s main attraction). Waiters will stop and have entire conversations, patiently answering our questions about their life and families. They even threw us an India barbecue.

Our room is small, but comfy. There’s a single wall unit air conditioner, but it does the trick. The power shuts off periodically and in the three to five minutes it takes for someone to flip on the generator the temp in the room shoots up almost immediately.

Fortunately, we were only menaced from a distance by the small, but naughty, black-faced monkeys. One man in our group was surrounded by a gang of four-foot tall monkeys who, evidently, were interested in mangos.

Cheeky monkey. 

The Trip that Almost Wasn’t a.k.a F-you Orbitz.com

Adventures in the airport are never good. I like to save my adventure time for when we are actually in-country. Despite the best efforts (or really I should say despite the despicable lackluster efforts) of Orbitz we still managed to make it.

Our airport misadventure began when we checked in at OKC and were told that while Orbitz made a reservation for us on the flight, they never issued a ticket. So even though we’d paid Orbitz nearly $1,000 for this flight, Delta couldn’t give us a boarding pass because on their end we hadn’t paid. To pay at the gate would be an extra $2,000 since the flight was leaving in a matter of hours.

But it’s a simple fix. Just call Orbitz, tell them about the mistake, and they can issue the ticket and it’ll all be cleared up. Only getting Orbitz to fix their colossal screw up was anything but easy. Turns out it was impossible.

John and I used both cell phones to make multiple calls to Orbitz as the clock on our boarding time ticked down. Between the two of us we talked to at least a dozen reps. Most claimed they could find our record because Orbitz had changed systems since then (I was using the confirmation number Orbitz sent me three days prior). The ones who bothered to try, found the reservation, but no one seemed to know how to issue the ticket. I’m sorry, isn’t that what you do?!

Everyone we spoke to either put us on hold for 20 plus minutes, transferred us back to the department we originally called, or simply hung up on us. Yep, hung up! Question too hard? Oopsie, we must have been “disconnected.” Four times.

Then at literally the last minute, Mother Nature, flight delays and a miracle worker at the Delta counter saved us. The flight we booked was delayed by storms and would miss the connection. Somehow being forced to rebook opened the itinerary and Delta was able to put us on another flight at no charge. So instead of paying $2,000 to savage our trip, we got off with paying a $25 cab ride from La Guardia to JFK where we originally were supposed to land.

Then as if Delta hadn’t done enough already, our flight attendant gave us free wine because our flight was delayed. So, now I double plus mega heart Delta forever. I took down the miracle worker’s name so I can call Delta when we get home and tell them how awesome she was. I also plan to contact the Better Business Bureau and have a little chat about Orbitz.

Show & Smell Marketing: Part 2

5 pm, Friday, March 9, 2012
#SxSmell

Somehow this session was only an hour, but it's going to take me days to recap it. Up today: marketing to your sense of hearing.

Spectra: language translation tool
Spectra is an app that allows you translate written or typed passages into a number of other languages. As of now I could only find it in the iTunes store. No android version just yet.

The session was moving pretty quickly, so I honestly don't remember and didn't note the marketing value of a handheld translator, but you have to admit, it's pretty cool.

Responsive Digital Signage
If you've left the house in the last year, you probably come across some version of digital signage. I've seen them in malls, convention centers, doctors' offices, restaurants and even our very own OSU Student Union. Companies are now working to make the signs interactive. You can ask the interactive digital signs questions and they'll answer you.

It gets even cooler than that. In development they found the signs "got confused" about who was talking to it and when someone was still listening. So developers added a face recognition component. The digital sign scans for faces looking at it, only listens to questions from the person addressing it, and only answers if that person continues to look at it.

Audio Spotlight
We totally need this for our new audio visual displays going in at the library. In fact, libraries and museums were the example the presenter mentioned as ideal locations. This gadget works just like it sounds it might. Imagine a spotlight, one discrete target of light. But instead of being bathed in light, it's sound. When you are in the audio spotlight, it sounds like standing in front of a normal speaker. But two feet away, those not standing in the spotlight can't hear a thing.

Here's the audio spotlight marketing at work:


Turn Any Flat Surface into a Speaker
Huh? I'm not even sure where to start with this one. Our presenter had a tiny sticky pad, when he placed it on a large foam core poster, the poster became a speaker. The tiny stick-able speaker uses the flat surface to amplify the sound vibrations. Um, yeah. You kind of had to be there.

Show & Smell Marketing

5 pm, Friday, March 9, 2012
#SxSmell

This was an awesome SxSW session where our presenters demoed products that targeted each of the five senses. In marketing we tend to focus on sight and hearing, but our presenters managed to find a few new way to appeal to these senses.

Sight:

1 Tweet=1 Gumball
They put this device under sight, but it definitely had a sound component to it as well. At the front of the room was a gumball machine. Every time someone tweeted the session hashtag, a gumball dispensed. It was instant feedback for the presenters. Any time they brought out something really cool, the gumball machine went crazy.

One presenter said he had one at home. When he's away on business, he tweets candy to his daughter, so she knows dad is thinking about her. Awww, so sweet.

Color Change Straw
Color change anything for that matter. Why contain yourself to static images when you can incorporate items that change visually when your audience interacts with them. And, we can't forget, everyone loves fun straws.

Makerbot: 3D Printing
3D Printing, you ask, how could it be? It is, and it's being used for everything from children's make-your-own-jewelery parties to snap-together housing. The presenters proposed letting your audience upload plans for their own personally give-away trinket and printing them out for trade shows or events.
Lytro Camera
This funky-looking little handheld camera takes pictures that allow you to change the focus after the fact. Who's that blurry guy 10 feet behind the person you meant to photo? Just refocus the picture and you can see. Unlike a conventional camera that captures a single plane of light, the Lytro camera captures the entire light field, which is all the light traveling in every direction in every point in space. Don't ask me any more than that. As far as I'm concerned it's magic.

Tomorrow, I tell you about the sound toys, until then if you could have one of these gadgets for yourself which one would be?

Effective SM Presence in Higher Ed

3:30 pm, Friday, March 9, 2012
#highedsoc

SxSW has several styles of presentations. This session was the first "Core Conversation" I attended. A core conversation is just what it sounds like. The moderators pick a topic, give some set up and lead a discussion with whomever shows up.

This session was a little short on set up and the questions were a bit basic for a really exciting discussion. The one question I thought had real potential, no one tackled. I was really cool to get in the same room with so many higher ed folks, though. I actually sat down and had some great talks with several of them afterward.

Questions posed:

• What are the unique challenges of creating an integrated social media presence in a higher education institution?
  The biggest challenge (in my opinion) for OSU seemed echoed by others there. Higher Ed is set up to work in silos. It's very departmentalized and it's easy to get tunnel vision.
  
• How do you get senior leadership as well as members of your department on board?
  I've had no problem getting my leadership on board. Maybe I'm lucky in that way. I think it helps that OSU puts such a focus on creativity and innovation. If I want to try a new way of doing things, it's pretty easy to get approval as long as I can justify why I want to try it. Being at a university, "It's an experiment and I want to learn X..." is often a valid justification.
  
• How do you get colleges and divisions and departments working together?
  It's funny, but those who answered this question (and it's true for OSU, too) said the best SM collaboration happens off line. Getting people in a room and talking out strategy, tactics and timelines is the best way to get it together.
  
• What are the best social media tactics to reach prospective students?
  No one touched this, and I think it is unanswerable on the scale we were discussing. I think the answer is, "It depends." It depends on who your prospective students are, where they are, how old they are (are they prospective at age 10? 15? 17?), and when it is (next year's answer will be different than last year's answer. It's a moving target.)
  
• What are the innovative things universities are doing with social media?
  This is where things could have gotten really interesting, but no one touched this question. In a way I feel like I'm too close to the issue to answer it. What I'm doing myself never seems all that innovative until someone points out I'm doing something no one else is doing yet. What do you think? What have you seen that innovative in higher ed social media?
  

A Brand Fights Back through Social Media

Part 2: Example

2 pm, Friday, March 09, 2012
#authenticbrands

The focus of Branding without Bullshit was how to social media proof your brand. How do you maintain your brand reputation and identity when anyone can launch a social media attack on you. Well, sometimes the tables turn and brands fight back using those same social media tools.

When the Alamo Drafthouse kicked out a movie theater texter, the outraged patron called to rip into them. Instead of apologizing or explaining or getting defensive, the Drafthouse took her voicemail rant and turned it into a PSA that runs prior to their screenings. The video went viral and garnered significant traditional media attention, as well.

This video is uncensored and NSFW. You've been warned.

What do you think of this move? Brave? Stupid? Awesome? All of the above?

Branding without Bullshit: Building Social Media Proof Brands

Part 1: Take Aways

SxSW: 2 pm, Friday, March 9, 2012
#authenticbrands

From the start I was skeptical. The moderator opened by claiming “Austin is the home of authentic.” I actually laughed out loud. Austin is certainly the home of bullshit, but it is without a doubt the most un-authentic place I’ve ever visited.

Then she proceeded to open the panel with the question: how do you define authentic? Not surprisingly the answers were pretty straightforward. I have a dictionary thanks.

Moderator aside, the session was actually really great. We heard from four panelists who represented Yeti Coolers, the Alamo Drafthouse, Shiner and more. The panelists discussed the brands they represented and how they work to both listen and respond to social feedback while remaining true to their brands and the brands’ stories.

Panelist Bobby Johns, made the excellent point: “Don’t talk about how cool you are. Just be cool. Once you talk about it, you’re not cool anymore.” (Take note, Austin.) That’s not to say of course, that you don’t want other people talking about how cool you are. That’s awesome, but leave that work to your fans.

But what about when they aren’t fans? Johns also advised, “Weed out the bullshit that comes at you through social media. Don’t pander to the customer if it is not true to your brand.” The group talked about acknowledging negative comments and off-brand suggestions, but knowing your brand and resisting a public push to be something you’re not. That’s one way brands lose their authenticity.

The session focused on maintaining your authenticity. It can be easy to lose it, especially in today’s social media world. The panel ended on this question: “Can you bring it back once a brand has lost authenticity?” What brands do you think are “unauthentic” and have you ever seen a brand come back from it?

A Newbie at SxSW

My first South by Southwest Interactive conference is quickly coming to a close. Right now, you’re probably really jealous or you’re scratching your head asking, “What’s South by Southwest.”

I easily have a month’s worth of blog posts on all the awesome sessions I’ve attended, but I thought I kick off the SxSW content with my reflections as a SxSW newbie.

• The sessions I thought would be most relevant to work often weren’t. The sessions I thought would just be fun almost all turned out to be incredibly relevant to work. The sessions I thought would be both were. Fun learning is the best learning, and I got lots of it here.
• I expected SxSW to be full of pompous self-promoting posers selling their G+ (social media gadgety that no one cares about). Maybe it was the sessions I picked, but jerky jerks were few and far between. I almost exclusively met really awesome, genuine, friendly people who were just as excited to be here to learn as I was.
• Launches are awesome, and I feel so lucky to have stumbled into one. More on that later.
• SxSW is like a mini nation that takes over downtown Austin. I feel like I should have brought my passport. I expected a bit of local resentment, but Austin seems happy and welcoming. As it should be, SxSW pours $6M+ into the Austin economy.

Lessons Learned

• Evidently, we call it “South By.” Once here, you are officially too cool to finish the names of things.
• Don’t bother chasing the free food and drinks; it’s not worth it. When it happens, it’s a nice surprise. Maybe the seasoned participants are better at working this into the schedule than I was, but I just wanted to take it all in, not wait in a two-block line for a taco.
• Everything you know about other conferences goes double: plan, but go with flow; take time to meet people; and wear comfy shoes. Who are these crazies in stilettos? They are more woman than me evidently, and being Austin, they probably weren’t all women.

So which category did you fall into, jealous or “South by wha…?”

New Year, New Food: Parsnips

With one rare exception (I'm giving the hairy eyeball to you, cauliflower) I have yet to meet a vegetable I didn't like. As a picky child, turned adventurous adult diner, I was beginning to wonder if I'd tried all the vegetables out there. Surely not.

Along came Whole Foods, OKC, and now a have a new source for some "exotic" produce you don't find in a small town Walmart. Enter the parsnip. I'd never tried this root veggie, but when it was highlighted in "Vegetarian Times" and "Runners World" in the same month, I decided to track one down and eat it.

Now, what the heck to do with a parsnip? I decided to toss it into a crockpot of root veggies (just like pot roast vegetables, sans roast). Here's the cast for our dinner: mushrooms, carrots, sweet potato, pearl onions, butternut squash, and one big ole parsnip (front and center).

In the store, it looks like a mutant, albino, zombie carrot. Here it is all cleaned up.

You clean up nice, little parsnip. I chopped it up and dumped into my crock pot with the other veggies.

The verdict: The parsnip fit right in with the other root veggies and friends. It tasted like a cross between a carrot and a white potato. It softened up much more than the carrots, though, so evidently parsnips don't need to cook for hours like most of the veggies in this dish.

What's the most "exotic" veggie you've tried? Was it a winner?

New Year, New Food: Tofurky

I've decided to try to liven up our menus and audition a few new foods. Today John and I tried Peppered Tofurky Deli Slices. Since we've gone 99% vegetarian, I haven't had a turkey sandwich in ages. I was eager to see how this meat substitute stacked up to my memory of the real thing.

Our lunch sandwiches had 5 slices of Tofurky, a slice of colby jack, half a packet of spicy Wholy Guacamole on whole grain sandwich rounds. John and I both gave the Tofurky a thumbs up.

It's certainly not a life-changing taste sensation, but regular ole deli meat isn't either. The texture was pretty good. If you didn't know you were eating faux meat, the texture wouldn't give it away. The color was a little odd, kind of a yellowish brown, not a pinkish white you'd expect of the real thing, but once it's in the sandwich it isn't noticeable. Taste was good. The peppery flavor was really strong which I liked. They also have oven roasted and hickory flavor, I'd liked to see how those stack up.

If you're experimenting with meat substitutes, I'd recommend it. I'm certain this will become a regular item on our Whole Foods shopping list.

What do you think? Would you dare to try Tofurky? If you're a vegetarian or semi-vegetarian, what is your favorite meat substitute?

Brace Yourself

After years of prodding from my dentist, months and financially planning and weeks of waiting for delivery, I finally started Invisalign braces this week. I'm so glad to be official started. The process will take a year (paying it off will take much longer), and the sooner I get started the sooner I'll be done.

For those unfamiliar with the concept, instead of traditional wire braces, you shift your teeth by using a series of clear retainer-like trays. You wear the trays 20-22 hours a day and take them out only to eat and brush. This, it turns out, is an even bigger hassle than I anticipated. I expect it'll get much easier though.

Observations so far:

• Ouch. Today I almost spit out a piece of broccoli because it hurt too much to eat it. If I had been alone I probably would have. It didn't occur to me until the day before that this would probably hurt. It does, but after seeing so many friends have braces, I don't think it hurts as much as that seemed to.
  
• Some people still need anchors, usually just couple. I got 11! I keep seeing them referred to as "buttons." Not exactly, buttons are cute. This is more like my teeth now have teeth. The upside of these is that it makes having the trays out pretty uncomfortable, so I want to put them back in as soon as I'm done eating.
  
  
  
• I'm definitely going to lose a few pounds. See first 2 points.
• I notice them, a lot. I can see them in the mirror, and I feel like I have a horrible lisp. No one else seems to notice much. Maybe they are just being nice.
  
  
• From a few feet away, they really are basically invisible, which is exactly what I was going for.
  
  

COOP Ale Works: The Tour Continued

Yesterday, I blogged about out tour of COOP Ale Works Brewery in OKC. Today, as promised, I am going to tell you a little about their beers.

I was surprised how different the COOP Ale beers were, both from each other and from other beers I had tasted. Blake the brewmaster, told us that most of the flavor comes from the yeast, the type and the amount used in brewing. Most large scale breweries use one kind of yeast. COOP Ale regularly used 3 kinds.

Horny Toad 5.3% ABV

This was the first up. I'd had this one before. It's very light in color and taste, crisp and clean. If you like light beers this one was good.

Zeppelin Wheat 5.6% ABV

COOP describes this one as having "notes of clove and banana along with hints of spice." It was yummy, and if you like something not dark, but a little beer-y-er, I'd suggest trying this one.

Native Amber 6.3% ABV

So yum. This was our third taste and instantly my favorite of the batch to this point. If you like Ambers, you'll like this. At this point in the tasting, I was really hit by how different the beers were from other similar styles of beer.

DNR 10.0% ABV

This was surprisingly light in color and surprisingly sweet. Obviously, the high alcohol level makes it a big hit in the bars. It was really tasty too, though.

Gran Sport Porter 5.4% ABV

I don't usually drink porters, so I didn't quite know what to expect. Blake told us it would be "very chocolaty" and it was. It was more like drinking a chocolate drink than a beer. It was so tasty, but I don't think I could sit around sipping this during a football game. It was more of an after-dinner dessert drink, in my opinion.

F5-IPA 7.7 ABV

This one really tasted like no other beer I'd tried before. It's very tart and actually tastes a lot like grapefruit juice. This was another favorite because it was so unusual. It helps that I really like tart flavors.

Finally, we got to sample a mistake, an experiment, an amazing limited edition. The Farmhouse Ale started life as a batch of Zeppelin, but when they finished fermenting it wasn't quite right. Evidently, even the smallest variation in the yeast and other microbe balance can really change the beer's flavor. They call these sour beers or wild beers. It doesn't happen often, but it does happen. Sometimes, brewers even do this on purpose.

They were going to dump it, but Brewmaster Blake thought the beer "had potential." He rounded up some extra barrels to age it and added tart cherries to the mix. The result is awesome. Our friend Matt said it was the best fruit-flavored beer he'd ever tasted and I agree. You really taste the cherries, but it's a tart fresh cherry kind of flavor, not a sticky sweet cherry flavor.

Farmhouse will be in a few local pubs by the end of the week, RePubLic and Drunken Fry, along with a few others, will have it. There is only one batch, though. For now, when it's gone it's gone forever. Blake has sent a sample off to the lab to try and reproduce the yeast variant that produced it. Keep your fingers crossed for him!

Holy Everlasting Manicure

The Sally Hanson Salon Effects fulfilled the box's promise of up to 10 day and are still going. We're on day 15 now.

Fainting Kittens? What Will SYSK Teach Me About Next

I have a 40 minute commute to work and that adds up to a lot of time in the car. One way I have found to make that time entertaining and, for lack of a better word, productive is podcasts.

It took me a bit of trial and error to find some podcasts that were worth listening to, but the How Stuff Works iTunes channel came to my rescue. Their first, and still best, podcast is Stuff You Should Know.

This week I listened to an episode about "Fainting Goats." Evidentially, they don't actually faint. It's an abnormal fight or flight reaction. And, super cute factor, it can happen to kittens.

Movies, a Top Ten

My post about subtitles got me thinking about a top 10 list of favorite movies. It was really hard to narrow it down. I love movies, and John and I watch a ton. With a little help from my Netflix queue, I managed to whittle the list down to a top ten.

What do you think? What's missing? What's your favorite?

Maybe I should have left it at a top 20. My top ten mostly seem pretty dark. Here they are in no particular order.

1. Fight Club
2. Dogma
3. Across the Universe
4. Pan's Labyrinth
5. District 9
6. Inglourious Basterds
7. Life Is Beautiful
8. 12 Monkeys
9. American History X
10. The Departed
11. Children of Men

You Realize That Has Subtitles...

I caught this movie again on the Independent Film Channel the other day. It reminded me of when John and I saw it in the theater.

We showed up and bought our tickets in-person. But, we were surprised/confused by the odd conversation we had at ticket counter.

Me: Two for Pan's Labyrinth.

Clerk: You realize that has subtitles.

Me: Oh, I didn't realize that.

Clerk: ...blink... blink... You know subtitles means it's not in English.

Me: Yep.

Clerk: You're going to have to read it.

Me: Uh, huh.

Clerk: I'm supposed to tell you that.

Me: Um... Ok..

Clerk: So what movie do you want to see.

Me: Ah, two for Pan's Labyrinth.

It wasn't until we were walking in that it dawned on me, people had probably seen two sentences of subtitles and stormed out demanding their money back. That's a shame on so many levels, not the least of which is this movie is awesome. It was one of the best movies of 2006 (it had 6 Oscar noms) and it's definitely on my top ten list.

For the close minded folks who never gave it a chance, I don't feel too bad. But I can't help wondering if the attitude that the movie wasn't worth "reading" turned away any viewers who would have been just as wowed as I was.

This Week I Heart: Sally Hansen Salon Effects

I had seen the latest Sally Hansen product in magazines for a couple months, so when I found some on the shelf at Walmart, I couldn't resist trying it out performing an adoption theory experiment.

NOTE: If you aren't a total PR nerd like me, just ignore the side comments and look at the pictures of my pretty nails.

I love having "done" nails (look! compatibility), but I'm so hard on a manicure that it never lasts long. If I plunk down the $15-35 for a professional mani, I can keep it looking nice for 3 or 4 days. If I do it myself, forget it. It'll be chipped by the end of the next day.

The box claims this will last up to 10 days. We'll see about that. I put them on Sunday afternoon (there's my trial-ability). It took a little getting used to, but it was really pretty easy and I'm typically a mess with nail polish (aaaand, there the complexity). It took about 20 minutes, but I was also watching tv.

The best part is no messy cuticles and no drying (relative advantage!). Half the time I've smudged it up before I'm completely dry and I didn't have to worry about that.

Moment of truth: washing my hair Monday morning. Something about the hot water and scrubbing usually does in a fresh at-home mani. My Salon Effects still looked perfect afterward. Two more shampoos later and it doesn't seem to have an effect on these (more relative advantage!).


The first tiny chips showed up Tuesday evening (can you even see them above?). That is about what I'd expect from a professional mani. But since then, they have stayed in great shape. It's Friday now, and I'd say my nails are still event ready.


At $8.50 per set, I won't be wearing these non-stop. These will, however, certainly be a go-to for special events, vacations and any time I need low-maintenance fancy nails for a week. I'm interested to see if they make it the whole 10 days, but I'm already thrilled they made it this long.