Wednesday, May 4, 2011

Couldn't Say It Better Myself

After this week's announcement of the death of Bin Laden, I have steadily become more and more disappointed with the reactions of the American media and citizens. Although, I try to keep my blog fairly apolitical (my husband would say that's impossible because everything is political), I had decided I wanted to blog about my own reaction here.

I wasn't quite sure where to start. As I was organizing my thoughts on this topic, I came across this article. It says it perfectly. It's everything I wanted to say here.

The Psychology of Revenge: Why We Should Stop Celebrating Osama Bin Laden’s Death by Pamela Gerloff, Ed.D.

Tuesday, May 3, 2011

My Mixed Reaction to UK PR Stunt

If the blog decides to hate this embed, you can view it via YouTube

I love a good PR stunt, a fact I occasionally document here on the blog. It's difficult to plan a good one, one that goes far enough to get attention and not be lame, but not so far that you damage your reputation by being unprofessional. To make matters more complicated, everyone draws that line in a different place.

That brings me to the mixed reaction I have over the PR stunt above. I read about this in PR Daily. Basically, PR pro, Charlotte Horsfall, posted a video to the company's YouTube channel begging a reporter to feature her client MyVoucherCodes Mobile App. The media didn't seem impressed, tweeting things such as "Clearly only one way I can respond to @charlotteyeti's plea. Video camera is out..." and "@KieranAlger Whatever you do don't feature @CharlotteYeti's client."

My initial reaction: Posting a video plea seems really unprofessional, and if you aren't getting coverage, the better tactic seems to be to ask yourself why. Then I watched the video, and maybe I was wrong about it. She is obviously poking fun at herself, it's not a serious grovel. And I'm left wondering if the fuss over her actions will actually land her client considerable coverage (I certainly opted to give them plenty of linky-love in my description).

Some are applauding the stunt, the first comment on the YouTube video suggests this is award-worthy. Still, was it worth it? When this little stunt blows over, she is going to be left trying to pitch to same the reporters who were slamming her actions on twitter. I think the real test of success lies in whether she burnt any bridges with the media she depends on to get her job done.

What do you think, thumbs up, thumbs down? Charlotte, if you're reading, I'd love to hear your personal take on it.

APR Tuesday Tip: Out puts, takes, growth and comes

If today's title left you head scratching, then you're not alone. I came across the evaluation concept of outputs, outtakes, outgrowth and outcomes while I was studying for my APR. I brought it up in a study session; no one knew what I was talking about. But, because I was a total OCD PR geek when I was prepping for the test, I added it to the study cards.

And you know what? It was on the test. It was on there in that sneaky if-you-don't-know-this-then-you-don't-even-know-they-are-asking-it kind of way a lot of things are on the test.

Front: Outputs

Back: Part of the evaluation concept of out-puts, takes, growths and comes

Short-term results of a piece. Focus is on how well org. presents itself and amount of exposure. Ex: placements or impressions.

Front: Outtakes

Back: Part of the evaluation concept of out-puts, takes, growths and comes

Measure of effectiveness focusing on audiences receiving, paying attention, understanding and then retaining and recalling.

Front: Outgrowths

Back: Part of the evaluation concept of out-puts, takes, growths and comes

Culminate effect of all pieces on positioning of org. in the minds of stakeholders.

Front: Outcomes

Back: Part of the evaluation concept of out-puts, takes, growths and comes

Long-term measure of effectiveness by focusing on changing opinions, attitudes and/or behavior as a result of a campaign.