Tuesday, May 3, 2011
My Mixed Reaction to UK PR Stunt
If the blog decides to hate this embed, you can view it via YouTube
I love a good PR stunt, a fact I occasionally document here on the blog. It's difficult to plan a good one, one that goes far enough to get attention and not be lame, but not so far that you damage your reputation by being unprofessional. To make matters more complicated, everyone draws that line in a different place.
That brings me to the mixed reaction I have over the PR stunt above. I read about this in PR Daily. Basically, PR pro, Charlotte Horsfall, posted a video to the company's YouTube channel begging a reporter to feature her client MyVoucherCodes Mobile App. The media didn't seem impressed, tweeting things such as "Clearly only one way I can respond to @charlotteyeti's plea. Video camera is out..." and "@KieranAlger Whatever you do don't feature @CharlotteYeti's client."
My initial reaction: Posting a video plea seems really unprofessional, and if you aren't getting coverage, the better tactic seems to be to ask yourself why. Then I watched the video, and maybe I was wrong about it. She is obviously poking fun at herself, it's not a serious grovel. And I'm left wondering if the fuss over her actions will actually land her client considerable coverage (I certainly opted to give them plenty of linky-love in my description).
Some are applauding the stunt, the first comment on the YouTube video suggests this is award-worthy. Still, was it worth it? When this little stunt blows over, she is going to be left trying to pitch to same the reporters who were slamming her actions on twitter. I think the real test of success lies in whether she burnt any bridges with the media she depends on to get her job done.
What do you think, thumbs up, thumbs down? Charlotte, if you're reading, I'd love to hear your personal take on it.