Wednesday, March 14, 2012

A Brand Fights Back through Social Media

Part 2: Example

2 pm, Friday, March 09, 2012

The focus of Branding without Bullshit was how to social media proof your brand. How do you maintain your brand reputation and identity when anyone can launch a social media attack on you. Well, sometimes the tables turn and brands fight back using those same social media tools.

When the Alamo Drafthouse kicked out a movie theater texter, the outraged patron called to rip into them. Instead of apologizing or explaining or getting defensive, the Drafthouse took her voicemail rant and turned it into a PSA that runs prior to their screenings. The video went viral and garnered significant traditional media attention, as well.

This video is uncensored and NSFW. You've been warned.

What do you think of this move? Brave? Stupid? Awesome? All of the above?

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