APR Flash Card: Benefits of PR

It's been a while since I've posted an APR flash card. I decided it was time to bring them back.

Category: Trends
Front: Benefits of PR

Back:
To Management

• develop and maintain relationships with audience
• anticipate and respond to shifts in public perceptions and opinions

To Society

• make information available
• mediate conflict and build consensus
• help complex society make decisions

I think often we focus too much on the value of PR to management. As I point out in some of my posts on ethics, PR at its root is a public service. The public is just as much a client as the organization paying us, and we have benefits to both parties.