Back on the topic of public outreach activities that work. I'm a total COOP Ale Works lover now, and the transformation happened over the course of 2 hours.
Our friend Rachel won a tour for 10 of the OKC-based COOP Ale Works Brewery at a United Way fundraiser. Lucky for us, she invited me and John to come along. It was such a blast. Our guide, Blake the brewmaster, walked us through the brewing process, showed us all the ingredients and equipment and answered dozens of questions about recipes, history of beer and of COOP, industry, yeast, regulations, graphic identity and more.
Along the way, we got to sample each of the beers from COOP Ale Works including a very limited one-batch special edition. The brewery doesn't officially have a tasting room. In fact, there is warehouse space directly behind me as I took this picture. We were part of a quality control tasting. Two enthusiastic thumbs up on your quality, COOP Ale Works!
Blake taught us so much about beer and brewing and COOP, it was enough to make your head spin. I was particularly impressed with the company's sense of community and social conscience. That in and of itself was enough to make you want to buy their beers. (Speaking of the beers, I'll tell you more about those tomorrow.)
We got a pretty in-depth tour because it was part of their donation to the United Way, but you can tour the place too. They give drop in tours on select weekends, and for about $100 you can reserve the place for a private event, bring in your own catering and have guests take tours.