Tuesday, February 9, 2010

APR Flash Card: Audience

We talk a lot about "audience" but your PR plan needs to define what exact you mean by that.

Category: Planning

Front: Audience

Back: Groups or sub-groups with whom you need to communicate
  1. who need to know and/or understand
  2. who needs to be involved
  3. whose advice and/or support is needed
  4. who will be impacted

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