Tuesday, September 3, 2013

APR Tuesday Tip: Formal vs. Informal Research

On the APR exam, there will be questions regarding a number of research methods we use in PR. You'll need to know the relative strengths and weaknesses of each and you'll need to know if it is an example of formal or informal research. Informal research is not bad, or inaccurate, or less valuable than formal research. It's just different.

Front: Formal vs. Informal Research

Back: Formal research uses the scientific method. The easiest way to distinguish is to ask does it have a random sample? And can it be reproduced?

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