Tuesday, August 27, 2013

APR Tuesday Tip: Research

From my visits with many APR candidates, I find that research tends to be the most feared topic on the exam. It is a large portion of the questions, but once you start digging into the material I think most PR pros will find this is all things you know. You just have to learn how to talk about them in the right way.

For starters...

Front: Research

Back: Research is the systematic gathering of information to describe and understand a situation; check assumptions about publics and perceptions, and check the public relations consequences. Research helps define the problem and publics.

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