Tuesday, January 5, 2010

APR Flash Card: "Mutual Adjustment" Era

This is the final flash card on the eras of PR (for now). The "Mutual Adjustment" era is what most people agree to be the era the industry is in currently.

Category: Trends
Front: "Mutual Adjustment" Era

Back: ~1950 on
  • Post-war era, 1945-65: We moved from a war-oriented economy to a postindustrial service-orientated economy. PR became an accepted and professional organization.
  • Global Information Society, 1965 on: Multiple technology communication channels are developed. We shift from a national economy to a world economy. PR focuses on mediating conflict and building mutual adjustment.

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