This flash card is really the basis of everything we do in PR. It all comes down to the 4 steps. I've heard many students try to smush these into some awkward acronyms, that really just end up confusing what the steps actually mean. There's only 4 of them. Even though I'm a huge fan of the memory tricks, I'd recommend just remembering these as is.
4 Steps in a Planning Process
- Research-what's the problem, how do we know, do we need more facts
- Planning-who is the audience, what do we want to accomplish
- Execution-the "to do"
- Evaluation- did it work, why or why not, how well, what would we change