After taking a year off from my annual SxSW trek, I decided to give the festival another shot. This year, I brought Nina, my trusty producer along with me, and we hit the road! This was my sixth SxSW and Nina's first.
In my typical Sx-fashion, I'll be sprinkling in some posts about my favorite sessions over the next few months. Until then, I want to share a few of the themes I picked up on this year. This is one of my favorite parts of SxSW, and I feel like you really have to be there going to sessions to have this experience. Some themes are obvious (like VR/AR having its very own track in the programming), other themes are more of reoccurring ideas that resonated with me personally.
Theme 1: Disruptions that will impact the future of information literacy
There was no one session that addressed this, but I was surprised how many different sessions left me thinking about the future of libraries and role in information literacy education. Here are a few of my take aways.
I think this will always be a key theme for me at SxSW. But the things I learn surprise me every year.
Watch for upcoming posts on these related sessions:
Theme 3: Biohacking
This theme really surprised me. The schedule had several sessions specifically about biohacking. While I didn't attend those, biohacking still crept into the sessions I attended, and it was really interesting. Daniel Pink's session on timing was quite possibly my favorite of the week. More on that later.
Watch for upcoming posts on these related sessions:
Theme 4: Gen Z
I've been very interested in Gen Z research ever since I attended a really bad session about the new youth generation last summer. I've had a difficult time finding much solid research on the topic, so at SxSW I attended every session I could on Z. There are a bunch of people who are positioning themselves as experts, but they are just making stuff up. One of the absolute worst SxSW sessions I have ever seen was on Gen Z (and it was actually an encore session). Fortunately, there are people doing real research. They will readily admit that it is evolving because Z is still so young, but trends are emerging.
Watch for an upcoming post on the related session: How Gen Z will Change the Workplace
Theme 5: Innovation is the buzzword
It might seem obvious to list innovation as a SxSW theme, but this year seemed to tackle the subject with more intention than previous years. Nina and I are offering our co-workers a share session on our SxSW experience, and we opted to focus solely on the innovation sessions. There is so much to say on these, it will need to wait for future posts.
Watch for upcoming posts on these related sessions:
In my typical Sx-fashion, I'll be sprinkling in some posts about my favorite sessions over the next few months. Until then, I want to share a few of the themes I picked up on this year. This is one of my favorite parts of SxSW, and I feel like you really have to be there going to sessions to have this experience. Some themes are obvious (like VR/AR having its very own track in the programming), other themes are more of reoccurring ideas that resonated with me personally.
Theme 1: Disruptions that will impact the future of information literacy
There was no one session that addressed this, but I was surprised how many different sessions left me thinking about the future of libraries and role in information literacy education. Here are a few of my take aways.
- We don't have an information overload, we have a noise overload. We aren't just teaching people how to find the best information anymore. In a post-truth world, we need to teach people how to filter out the trash. We can't even begin to talk about the "best" information, until we get people to care about accuracy.
- Which is difficult because Gen Z doesn't care about source. They care about validation. I hear faculty and librarians lament the fact that "kids these days" can't tell the difference between ads and real content. That's not the problem. They can tell the difference, they just don't care.
- The under-rated fear of AI is over trust. As virtual assistants and other AIs become more ubiquitous and we grow more dependent on them how does this impact the way we teach information literacy? GPS comes with a warning to not drive your car into a lake if it tells you to. What could a trusted AI get you to do?
I think this will always be a key theme for me at SxSW. But the things I learn surprise me every year.
- Video is still king... for now.
- We're all about VR/AR, but the future is still unclear. Platforms are still developing. Access is still a big issue. The laws are fuzzy and just starting to look at the space. There is a dark side and the ethics of the space are also still evolving.
- Audio. Who knew? I feel like several years ago many were looking down on audio as a bit quaint. Thanks to AI, audio is back in a big way and it poised to become a major part of our future media offerings. While we have a big leap in knowledge and equipment needed to really enter the VR/AR/AI world, we are ready to create high-quality and engaging audio now. Thinking creatively about audio could help us bridge the gap between where we are and AI and VR.
Watch for upcoming posts on these related sessions:
- Seven Nonobvious Trends
- Mo Reality, Mo Problems? AR/VR and the Law
- Brave New World: The Future of Theater and Tech
- Elmo's World: Updating a Classic Property for a New Generation
Theme 3: Biohacking
This theme really surprised me. The schedule had several sessions specifically about biohacking. While I didn't attend those, biohacking still crept into the sessions I attended, and it was really interesting. Daniel Pink's session on timing was quite possibly my favorite of the week. More on that later.
Watch for upcoming posts on these related sessions:
- Scientific Secrets of Perfect Timing
- Active Meditation to Shift Your S*** and Increase Your EQ
Theme 4: Gen Z
I've been very interested in Gen Z research ever since I attended a really bad session about the new youth generation last summer. I've had a difficult time finding much solid research on the topic, so at SxSW I attended every session I could on Z. There are a bunch of people who are positioning themselves as experts, but they are just making stuff up. One of the absolute worst SxSW sessions I have ever seen was on Gen Z (and it was actually an encore session). Fortunately, there are people doing real research. They will readily admit that it is evolving because Z is still so young, but trends are emerging.
Watch for an upcoming post on the related session: How Gen Z will Change the Workplace
Theme 5: Innovation is the buzzword
It might seem obvious to list innovation as a SxSW theme, but this year seemed to tackle the subject with more intention than previous years. Nina and I are offering our co-workers a share session on our SxSW experience, and we opted to focus solely on the innovation sessions. There is so much to say on these, it will need to wait for future posts.
Watch for upcoming posts on these related sessions:
- Culture Shock: How Company Policy Hinders Innovation
- Innovating the Future with Culture Track
- How NASA and LEGO Embrace Open Innovation
- Three Innovation Superpowers
- Leading for a Culture of Innovation and Creativity
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