Friday, January 23, 2009

6 Provisions of the PR Code of Ethics

A mathematician, an accountant & a PR officer applied for the same job. The interviewer called in the mathematician & asked, “What does two plus two equal?” The mathematician replied, “Four.” The interviewer asked, “Four, exactly?” The mathematician looked at the interviewer incredulously & said, “Yes, of course: four, exactly.” Then the interviewer called in the accountant & asked the same question. The accountant said, "On average, four - give or take 10%; but on average, four." Then the interviewer called in the PR officer & again posed the same question. The PR officer got up, locked the door, closed the shade, sat down next to the interviewer & whispered, "Well, what do you want it to equal?"

Ok, if this is still your idea of PR, shame on you, scroll down and read my intro to the PR Code of Ethics. The second half of the code is made up of 6 provisions. Here's the official version and the Bonnie translation.

Provision 1: Competition
PRSA says: Healthy & fair competition among professionals preserves an ethical climate while fostering a robust business environment.
Bonnie says: Play nicely with others.

Provision 2: Conflict of Interest
PRSA says: Avoiding real, potential or perceived conflicts of interest builds the trust of clients, employers & the publics.
Bonnie says: If it looks like a duck and sounds like a duck...

Provision 3: Disclosure of Information
PRSA says: Open communication fosters informed decision making in a democratic society.
Bonnie says: No lying by omission.

Provision 4: Enhancing the Profession
PRSA says: PR professionals work constantly to strengthen the public's trust in the profession.
Bonnie says: If you don’t look good, we don’t look good.

Provision 5: Free Flow of Information
PRSA says: Protecting & advancing the free flow of accurate & truthful information is essential to serving the public interest & contributing to informed decision making in a democratic society.
Bonnie says: Your actions should do nothing to bias or alter the flow of open communications.

Provision 6: Safe Guarding Confidences
PRSA says: Client trust requires appropriate protection of confidential & private information.
Bonnie says: Know how and when to keep a secret

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