Wednesday, October 22, 2008

PRSA-OKC Advocates Clean & Fair Campaign Communication

Just one example of why PRSA-OKC rocks. Today, we received this from our fearless leader, Danielle Walker, APR.

I wanted to let you know about an exciting initiative that the Oklahoma City Chapter, Public Relations Society of America, is undertaking.

PRSA-OKC is taking part in a national effort to challenge local political campaigns to agree to uphold the highest standards of ethical practice in every facet of their campaign communications. This dovetails with the PRSA national office's challenge to the McCain and Obama campaigns, which launched last month. PRSA formally requested that campaign communications directors Robert Gibbs (Obama for America) and Jill Hazelbaker (John McCain 2008) sign a pledge obligating them to abide by the PRSA Code of Ethics in their campaign communications. Specific guidelines relevant to campaign communications policies under the PRSA Code include: being honest and accurate in all communications, acting promptly to correct erroneous communications, investigating the truthfulness and accuracy of information released on behalf of those represented, and avoiding deceptive practices.

On the local level, today our chapter is sending letters to campaigns for the Oklahoma Corporation Commission, U.S. House and U.S. Senate, asking them to take a pledge to commit to the principles of the PRSA Code of Ethics in these last weeks before the elections. We have also distributed to the local media an OpEd article regarding our challenge to Oklahoma's candidates to make a formal commitment to accurate, truthful and respectful discourse.

The OpEd article also communicates that PRSA-OKC is responsible for representing, educating, setting standards of excellence and upholding a stringent code of ethics for not only our members, but the public relations profession within our state. In that role, PRSA-OKC is committed to advancing ethical communications practices and the free flow of accurate and truthful information. These principles not only guide our members and the profession, but also support fundamental rights of free speech and the public good.

Many thanks to you all for what you do each and every day in upholding the standards and ethics of our profession.

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