Wednesday, September 16, 2009

Measurement Mixer at Mickey Mantle's: Say that 5 times fast

Last night I hit my first IABC-OKC (International Association of Business Communicators) meeting. It was an after-hours event that combined both professional development and networking. Because as my friend Holley put it "Work isn't going to pay for us to just get together and drink beer."(Disclaimer-I went on my own dime)

I was impressed with the group. They were younger professionals, mostly 20s and 30s, very friendly and welcoming, and they all seemed very active. It's a much smaller group than my beloved PRSA-OKC, so I guess you kind of have to be active if you want to keep things going.

Our speaker, Johna Burke, seemed very knowledgeable and was really entertaining (which can be unexpected for someone talking about measurement). At the end of it all I was left feeling more like she'd given us a motivational talk about measurement rather than a tactical talk.

Measurement is something I think many in PR have a love-hate relationship with. We love to have it, but hate to do it. And really I think so much of what we do is very difficult to measure. We can write obtainable goals with measurable objectives, but often times I'm left feeling like we are forcing ourselves to measure indicators, not our true and secret goals.

Our true and secret goal is to foster strong positive relationships. It's a heck of a lot easier to measure attendance, click through rates, comments, donations, placements, use, sales, etc. These are indicators, sure, but are they really telling us what we want to know about our relationships?

Wednesday, September 2, 2009

I Heart My Public Library

As you may have guessed working in a library for 14 years has made me a big library fan, but it's not just my beloved OSU Library. My library-love extends to my awesome public library as well.

I serve on the Guthrie City Library Board, and our fantastic library director, Linda, ask the Board if we could share some info about a cool new resource at our library.

--Press Release from GPL---
Free Courses and Practice Tests Online at Guthrie Public Library

GUTHRIE--Improving the job search process, preparing for career certification, raising college entrance test scores and improving 21st century basic skills are all possible with just the click of a mouse at your local library!

Visit and enjoy free, unlimited access to interactive skill-building courses in math, reading and writing as well as a broad range of practice tests based on official exams such as the ACT, SAT, GED, ASVAB, Allied Healthcare, Firefighter, Police Officer, Paramedic, EMT Basic, U.S. Citizenship, Postal Worker, Cosmetology, Real Estate Agent and Broker Exams.

This valuable service is available 24/7 from any internet-enabled computer—in your library, your office, and even from your home!

To find out more about how you can access LearningExpress Library, call Linda Gens, 405-282-0050 or stop by and ask any of your friendly library staff for more information.

The LearningExpress LibraryTM online learning platform provides more than 770 of the most up-to-date test-preparation and skill-building resources, helping both students and adults prepare for a wide range of academic and career-oriented exams as well as to improve basic skills in reading, writing and math. In addition, job-skills tutorials are available to assist in creating a great resume, expanding job search and networking skills, honing interviewing techniques, and improving business communications. Patrons also have the option of selecting from more than 130 e-book titles to help learners of all ages prepare for success. The innovative platform includes self-paced study, instant scoring and diagnostic feedback and can be accessed from any computer that has an Internet connection.


Tuesday, September 1, 2009

A String Quartet That Rocks

I don't know what I was expecting when I finally got to see my friend Amanda perform with her string quartet, The Stringents. I'm pretty sure I wasn't expecting a selection of rock hits from today and yesterday.

The gals played Beatles, Coldplay, The Cure and Led Zepplin. They were even taking requests. They definitely rocked. And you need to go see them perform the next chance you get.