APR Flash Card: Strategy vs. Tactic

Strategies and tactics are probably the two most often confused terms in PR. Many people use them interchangeably. While they are very similar, they aren't the same thing.

Front: Strategy

Back: How in concept an objective will be achieved; how you will approach a challenge; devices you will employ; core messages

Front: Tactics

Back: Specific activities that put strategies into operation; how you will use resources to carry out a strategy. There may be multiple tactics per strategy.

Example:

Strategy-Utilize outposts to drive traffic to the blog

Tactics-

1. Install RSS application on Facebook page
2. Post blog entries in Twitter update
3. Post blog entry in Facebook update
4. Post career, APR, giving, and PR posts in Linked in profile.
5. Link back to One Bonnie in comments on other blogs